Who are we ?
One side “BABY”, that focuses on the highlights of pregnancy and the first years of Baby's life, with its many stages, trends and issues, to accompany moms and dads in their mission as future and young parents.
One side “KIDS”, that retraces with humor, seriousness and audacity, tender years of toddlers aged 3 to 14 years. At the same time playful by its graphic design and its offbeat articles, pedagogical by its substantive themes and informative by its news files, Baby & Cie becomes the go-to for the parental readership.
A NEW BREATH ON THE PARENTAL PRESS
This is how Baby & Cie stands out as THE mag which accurately and gently reviews the fabulous story of life. For parents and kids alike, it is the certainty of finding a piece in Baby & Cie that resembles them, in which they are invested.
THE READER IS FINALLY AT THE CENTER OF THE CONCERNS OF A DRAFTING.
For advertisers and partners, it's the assurance of reaching young parents with strength and innovation.
THE ANNOUNCERS ARE FINALLY RESPECTED AND VALUED AS THEY SHOULD BE FOR AN EFFECTIVE AND PERENNIAL IMPACT.
Baby & Cie ?
A unique concept!
Because Baby & Cie wants to be a smart medium, a clearer and more targeted than existing magazines:
- Baby & Cie focuses exclusively on toddlers and their parents, with targeted themes: health, trends, child care, awakening, psychology ... but also fashion, leisure and holidays, education and couples. Far from being a long and redundant magazine, it allows everyone to find the answers to their questions at the right time.
- With a community of parents already very sensitive to the different revues of our group, Baby & Cie wants to be a participatory and local media that is really interested in its readers.
- Baby & Cie, it is also many high points to federate young parents, as, for example, calls for real-life situation interviews and quizzes on our social networks, the true strength of the magazine.
Baby & Cie and the digital...
A Facebook page
Baby & Cie is a particularly active community on social networks. Through the Facebook page of the magazine, it is very easy to measure the impact of the issue with parents from all stages of life thanks to a very important and targeted weekly reach.
Instagram accounts
If the Baby & Cie Facebook page is more institutional and informative, the magazine's Instagram account plays the proximity card. Indeed, the publisher as well as all his or her family are personally involved to offer the readership an unprecedented behind-the-scenes image of a press title. Here, a mother who talks to other moms for an even stronger impact. To stick further to the expectations of our times, an account has also recently emerged, dedicated to the world of dad, held by the publisher of the magazine. With @babyandcie and @saperlipapa, the entire parental universe is well covered.
A website and blogs
Aware of the challenges of our time, Baby & Cie is also very strong itself on the Web thanks to a website containing both a webzine and a blog, perfectly reflecting the universe of the issue.
Published articles are also linked on Facebook and Instagram for even more visibility.
Baby & Cie, the influencer!
Different possibilities are offered to you to radiate on the digital universe:
- Promotional posts on Facebook and Instagram
- Contests on social networks - Production and / or publication of videos
- Showcasing and testing products on Facebook, Instagram and different Blogs
- Live Facebook and Instagram
- Special and personalized operations
Why choose Baby & Cie ?
A unique concept
Baby & Cie is brand new in the parent press market. It is also the first two-in-one magazine aimed directly at parents and children, with topics thought and emanating directly from the community itself, for an exacerbated and impactful proximity.
An active community
Baby & Cie is also a participative and community magazine in which each member of the family can intervene, whether through paper, social networks or the editorial blog.
An affordable price
Aware of the issues of our time, Baby & Cie wants to be accessible to all families with a price in kiosks little impact on the household budget. Baby & Cie is two magazines for 2.90 € to stock up on good ideas, tips and advice to boost your daily life.
A must-have tool for readers
In addition to allowing parents and children to find answers and advice from real professionals to the problems they may encounter on a day-to-day basis, Baby & Cie offers a whole lot of fact sheets in fields as varied as psycho, cooking or creative hobbies for example, to meet the needs and desires of each. Most ? Readers can offer their ideas themselves!
An innovative title for advertisers
Choosing Baby & Cie is choosing innovation and proximity. It is touching in the heart a target in perpetual evolution. It is simply choosing a future where the family is at the center of all concerns.
The key numbers
2,90 €
4 N°/year
18x23cm
75 000 ex
The rubrics of the mag '
Psycho
Hobbies
Practical sheets
Nursery
fashion
cooking
health
Pregnancy
Pedagogy
trends
Children section
parents' testimonials
Core target
Baby & Cie is the ONLY local magazine for all parents and their children that approaches topics from each stage of family life. Aimed at all those who want to find answers to all their questions in terms of pedagogy, education or daily life ... All those who wish to stock up on good ideas and finds to boost their happy tribe ... In short, all those who wish to make their family life a priority!
Addressing the 7.8 million couples with children in France, but also the ever-growing single-parent and recomposed families, Baby & Cie is simply a reflection of a society that tends to drive the attention to pre-eminent and life-saving family values. Long live family!
Prices & formats
Standard pitches
Simple page : 9 500 €
Double page : 14 600 €
Formats
Simple page : 180x230mm
Double page : 360x230mm
Preferred locations
4th cover : 13 500 €
2nd cover : 11 100 €
3rd cover : 10 700 €
Double opening
1rt double page : 15 800 €
2nd double page : 14 900 €
3rd double page : 14 600 €
Technical information
PDF file - JPG or TIFF, in print format + 5mm of overflow from each side.
CMYK color file, resolution 300dpi. Do not place texts or important elements within 5mm of the cutting lines.
They trust us...
